Retail Focused Wellness Installation

hybrid retail-wellness design concept

Housed in the the industry-domestic hybrid neighbourhood of North Melbourne, the concept will present a temporary installation eliciting a sense of calm and wellness to its visitors. The temporary brand diversion will engage communities and individuals injecting a neoteric dimension of wellness into their brand, through this branded environment, the brand extends their motivations of elevating personal care to a wellness retail space. Complimenting their products and brand beliefs, internally.

In recent years the growing retail scape surrounding wellness has become greatly apparent. With the rise of ‘lifestyle’, ‘clean beauty’ and ‘self care’, I have observed, that the sector is one that is heavily sales and product based. A sector that has hybridised the market and redefined what retail means to us through recognising a deeper connection between customer and product. Although the sector has a notable lack of consideration for the physical spaces and extensions these wellness targeted products are being sold.

View from the entry of the installation. Pictured is the symbolic hand wash basin, an original interpretation of the brand’s signifying element within their stores across the globe.

Note the use of a select array of materials; Polycarbonate sheeting acts as the primary element, where it is adapted and manipulated into various hues, shapes and textures. The material allows for a beautiful choreography of light and transparency.

View of the Retail space. Choosing to delineate spaces based on research and personal interactions with the emerging retail landscape.

Elliciting an intriguing sense of arrival to the space, the desgin employs a ‘false solid form’ entry. Using layered sheets of linen - an orchestrated sense of arrival into the installation.